Mastering Storytelling for Maximum Impact

  • 07 Apr 2016
  • 6:00 PM - 9:00 PM
  • Bridgewater, New Jersey


  • For details about this new membership, click the Join ATD NNJ Today! button on the home page.
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Chapter Meeting

      Thursday, April 7, 2016  

Mastering Storytelling for Maximum Impact

6:00PM - 9:00PM
Hilton Garden Inn | 500 Promenade Blvd.
Bridgewater, NJ 08807


Featuring Lou Heckler, a motivational speaker, keynote speaker and speech coach with a unique blend of knowledge, integrity, experience, humor, and heart!

Come early and enjoy a full hour of networking with your peers in NNJ ATD, ICF NJ (International Coach Federation) and NSA (National Speakers Association).  The room will be buzzing with conversation and camaraderie.

About This Event

In the session CSP, CPAE Lou Heckler will cover the key elements that make stories come alive and will show us how he takes relatively common everyday events and turns them into stories that delight his audiences and make learning sessions seem like fun.


What Is So Powerful About Storytelling?

Stories powerfully connect us to our listeners. They are a great way of learning from others, and can help shape cultures within businesses. Stories give people the space to learn, discover and own what they need to do for themselves.


Storytelling is a great tool for leaders seeking new behaviors to support an agile work environment that inspires individuals and teams. It gives leaders a way of inspiring people and engaging them in a broader understanding of the journey the business is on, to create buy-in for inevitable changes and actions required. When we share real-life stories our audiences get to know us outside of the corporate setting. They see us as real people who have overcome difficulty and able to embrace change.

Learning Objectives

At the end of this session, participants will be able to:

  • Explore the impact of stories in life and business.
  • Discover places to find better stories from their everyday lives.
  • Identify and use the key elements in every story.
  • Consider shifting viewpoints in their stories to increase interest.
  • Make keener decisions on what to include and what to leave out of a story.
  • Stage their stories for maximum effect on their audiences.
  • Understand and apply business storytelling to enact change and inspire others.
  • Understand how to use storytelling to enhance communication and collaboration.


About Our Presenter

Lou was voted one of the favorite speakers by meeting planners as listed in Meetings and Conventions Magazine, July, 2010.   Most of Lou's motivational speaking, keynote speaking, and speech coaching assignments come to him as repeat or referral business. This is because he takes a personal interest in the success of each event and individual.

As a speech coach, Lou is noted for endowing the people he teaches with: confidence, recognition of effective performance structure, and enhanced skill in storytelling. His coaching clients include both professional speakers and executives.

Word of mouth has propelled Lou Heckler through three successful decades of motivational speaking, keynote speaking, and speech coaching in hundreds of cities. Through it all, he has kept current and kept his life balanced. For a speaker and coach you will enjoy, respect, and long remember, get to know Lou.

Lou Heckler has been making a living from the printed and spoken word since he was 14. In his teenage years, he was hired to do a community news column for "The Signal Item," a weekly newspaper near his hometown in Pittsburgh, PA.

While Lou was receiving dual degrees in Journalism and Radio-TV-Motion Pictures at the University of North Carolina at Chapel Hill, he also served as news editor and anchorman on the WUNC-TV public television system. By the time he was graduated from the University, he had already logged over 1,000 live television broadcasts.

Lou joined the US Army six months after graduation. During his two and a half years of service, Lou served as a speech instructor and course supervisor at the Defense Information School (then at Fort Harrison, IN). The school trained broadcasters and public affairs people for all the US military branches and for military personnel and civilians from many foreign countries. On the weekends, he was a news anchorman at WTTV, an independent television station serving Bloomington and Indianapolis, IN.

When Lou returned to television, he first served as News Director of an NBC television affiliate in Richmond, VA and then as Community Affairs Director at WBTV in Charlotte. For the last year and half of Lou’s television career, he served WBTV’s parent corporation (Jefferson Pilot Communications) as its management training director.

Full Bio:


Event Agenda

6:00-7:00 pm-Networking/Buffet Dinner

7:00-7:15-Joint Chapter Announcements




NNJ-ATD Member - $50.00

Non-Member - $65.00

Local ATD chapters and SHRM members - $50.00


Event Contact

For any questions about this event, please contact: Marian Janes, NNJ VP Programs. at 908-229-0553

Sponsor This Event

For this event we have one sponsorship opportunity available.

NNJ ATD Member: $200/Non-Member $250.

This includes a 5-minute introduction, table with flyers (sponsor supplies), dinner, admission, and the option to provide a door prize.

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