Career Transition SIG - The Value Proposition - Why Do People Say "Yes"?

  • 12 Jan 2017
  • 6:00 PM - 8:00 PM
  • Cedar Hill Christian Reformed Church, 422 Cedar Hill Ave, Wyckoff, NJ

Alex Freund


The Value Proposition - Why Do People Say "Yes"?


In a job search, like it or not, one of the biggest challenges is marketing yourself effectively to a future employer.

The essence of marketing is the message, and the essence of the message is the value proposition!

If you develop a strong value proposition, you will help your future employer say “yes” to hiring you, to buying what you are selling.

In this presentation, you’ll learn how to write a clear value proposition that provides your unique core message and offers your “customer” a bulletproof rationale to choose YOU over your competitors.

In this presentation, you will learn to develop a value proposition that answers four questions :

What is it that you do?

For whom do you do it?

What benefits do you provide?

What makes you distinctive in the marketplace?

About the Presenter:

Alex Freund

About the Presenter:

Alex Freund, the “landing expert,” supports job seekers into employment.  He is known for making people feel comfortable when interviewing. 

Alex is an effective and successful career and interviewing coach.  He is prominent in several on- and off-line job-search networking groups, conducts workshops on effective resume development and use of LinkedIn in the job-search process.

Alex has been teaching for several years a career development seminar, and publishes a blog designed especially for job seekers.  Prior to his current position, Alex managed several large departments in two Fortune 100 companies. 

Alex maintains and publishes a free directory of job-search networking groups via his web site at

Alex is a Cornell University grad, lived on three continents and speaks five languages.

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