Wowing With Words: Writing to Fuel Career Success

  • 22 Mar 2018
  • 6:00 PM - 8:00 PM
  • Scotwork Negotiating Skills 400 Lanidex Plaza, 2nd floor Parsippany, NJ 07054


Registration is closed

Free - Chapter Sponsorship Event

Event Date: March 22, 2018

  Wowing With Words:

Writing to Fuel Career Success


About This Event
Whether you’re a manager trying to engage employees, a job seeker trying to break through the clutter, or a business owner promoting your services, effective writing will drive better outcomes.

Jack Appleman, corporate writing instructor and top-selling author, will lead you through a dynamic, fast-paced mini-workshop. You’ll practice his time-tested strategies with challenging exercises and walk away with the confidence to write clear, concise and compelling text that will help you achieve your desired results.

Learning Objectives

At the end of this session, you will be able to:

  • Tap your natural communication instincts to simplify the writing process.
  • Apply key principles of persuasion to win over readers.
  • Improve your ability to craft engaging messages that grab readers’ attention.

 Topics Covered

  • Get simple—get powerful!
  • Trash and clarify
  • Grab attention with captivating text
  • Persuade readers to take your desired actions
  • Keep improving your writing

About Our Presenter



Jack E. Appleman, APR, CBC, prominent writing instructor and author of the newly released  10 Steps to Successful Business Writing (2nd edition, 2018, ATD Press), is driven  by the belief that all working professionals can dramatically improve their writing by following straightforward techniques. His writing workshops, webinars and coaching for organizations such as HBO, Johnson & Johnson, and American Electric Power have consistently earned outstanding evaluations.

In 2015, Jack received the Charles T. Morgan Award from for lifetime excellence in corporate training from ATD’s Northern New Jersey chapter, for which he served as president.

As principal of Successful Business Writing , Jack has been interviewed for top-tier stories about writing, including a The Wall Street Journal article on workplace grammar and a subsequent Journal column on email strategies. He also teaches technical writing at Southern New Hampshire University.

Jack received an accreditation in public relations (APR) certification from the Public Relations Society of America and his Certified Business Communicator (CBC) designation from the Business Marketing Association. Jack earned his B.A. in Communication from Ohio State University and his M.S. in Journalism from Ohio University. He is also studying for his PhD. in Organizational Communication at the State University of New York at Albany..



6:00 - Networking and Light Snack
6:30 - Mini Workshop
7:30 - Book Signing/adjournment

NNJ-ATD Member - $0 (USD)
NNJ-ATD Member Executive Package - $0 (USD)
NNJ-ATD Non-Member - $0 (USD)
Non-Member but Member of Mid-NJ ATD or Morris County SHRM - $0 (USD)
Event Contact

For any questions about this event, please contact:
Jack E. Appleman
845.782.2419 | cell 845.781.0019

Event Sponsor

Event Sponsor

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